The survey report shows that the prospect of China's stationery market is broad, which is obvious to all, but the product quality is high, with innovative design of brand stationery to obtain higher added value.
According to the survey report, 72.5% of consumers choose the reference element of stationery is not only the main function of the product, but more interested in other features attached to it. For example, the best-selling variety of special-shaped pens is one of the representatives. Shanghai Golden Crown Golden Pen Marketing Department of the head said: "At present, the market has a very large variety of special-shaped pens, and more and more diverse functions, creativity is becoming more and more bizarre, rocking pens, styling pens, feather pens, fruit pens, gear pens ... It's fresh to listen to these names alone. Now the pen is not only a simple pen, more like toys, even works of art, in addition to students, adults are also very fond of these new things, these special-shaped pens of another important sales channel is the enterprises and institutions of gifts and giveaways. "