The birth of an industry is produced with the emergence of huge profits, most of which have to go through the initial stage, the competitive stage, the mature stage. When the market competition matures, that is, the industry profits and other industries profit is comparable and stable, the industry is mature.
This is the law of the development of the industry, but also the growth path of the stationery industry. The formation time of stationery industry probably in the the late 1980s and early 90, is the planned economy to the market economy transformation, from the Department store division. Stationery industry in the eyes of Chinese entrepreneurs seems to be unremarkable, but the stationery industry has become China's light industry development of the fastest and most perfect industry.
Chinese stationery and office supplies market annual sales of more than 100 billion yuan. Stationery development in the early stage, the domestic manufacturers are less, products rely on imports, and the demand is increasing. With the development of the national economy, the stationery industry from the simple consumption of the past into the current all-round consumption, enterprises, individuals on the demand for cultural goods is becoming more and more mature. According to domestic newspapers reported that China's stationery market capacity has exceeded the RMB 100 billion yuan, the pace of development has reached two digits. With the development of domestic economy, the increase of purchasing power of the group will accelerate the development of this industry. If the development of stationery industry is divided into primary stage, competition stage, mature stage, the stationery industry has entered the competitive stage, the competition mode also from a single competition to service, management, shopping environment and other multi-directional competition. In the face of a wide variety of stationery, consumers can choose more and more, the influx of foreign competitors, the overall market competition pressure continues to strengthen, the future competition will be more brutal.